To the 43-year-old woman in the Hello Kitty Pj’s,
You were a marketing genius in how you branded the word “skinny” and leveraged it to make a million dollar brand with skinny margaritas and skinny girl books. You capitalized on our American culture. A culture that sinks billions of dollars in a diet industry and another billion in anything to make us look younger. I am not saying any of this is right. What I am saying is you are smart.
You’re marketing skills and ability to tap into the culture, whether it be right or wrong can be considered savvy.
But this photo, I am not sure what your point in publicizing this was?
*Image from Twitter
The axiom, “There is no such thing as bad publicity” holds true here.
On the heels of an obnoxious announcement by JCrew to offer 000 sizes to society, you post this photo on Twitter.
Cunning you may be, but this too will pass. Lady Gaga did it, the ol shock and awe. It works for a while. And then it doesn’t. You are using your fame status to perpetuate society and the already distorted ideal of body image and youth idolization.
And it makes me so sad.
Why? Because while you are working towards keeping up your fame and your publicity there are women out there, who will see a photo like that and use it in much more than you intended. Or maybe that is what you intend?
I work every day with grown women who haven’t had their periods in years. Many who will never actually grow taller or have children because starvation stunted their growth. This idea that it is “funny” for a 43-year-old to fit in a 4-year-olds Pj’s is not funny at all. There are millions of women and young girls who are obsessed in this “thinspiration” and “thigh gap” culture you are helping perpetuate. They will pant after your “achievement” like a dehydrated deer looking for water. They will pick up your books and drink your syrupy tasting drinks hoping to be like you. And that is so wrong.
But, the more I see this obnoxiousness that continues in the media and our society, the more it fuels my work.
To encourage the exact opposite of what you are doing.
To inspire and motivate women to celebrate the bodies God gave them. For all of us to live fully in our curves, bumps and idiosyncrasies. That is art. Art that was beautifully created. Not one that is to be molded and shaped and poked and lathered into a prepubescent child. Peter Pan never grew up, he stayed in Never Never land. You can take your Hello Kitty P’J’s and your skinny girl margarita and go there too.
I choose to live in my 42-year-old imperfect body and celebrate it.
I hope others will join me in doing the same.